All the In-App implementation requires consultation with your Account Manager and QA process before going live.
Google Ad Manager format with macros
Please consult with your Sales Engineer or Partner Manager before using
The logic to dynamically populate
data-consent-string need to use GAM macros.
|Attribute Name||Requirement||Description||Example value|
||Required||The crawlable web URL of the current content of the App||“http://www.webx0.com/2010/07/some-posthype-thoughts-about-flipboard.html”|
||Required||The widget id that you received from your Account Manager||“AR_1”|
||Required||The Advertising ID(IDFA/AAID) assigned by the device or operating environment||“EA7583CD-A667-48BC-B806-42ECB2B48606”|
||Required||The partner key that you received from your Account Manager||“DEMOP1MN24J3E1MGLQ92067LH”|
||Optional||The App’s unique identifier iOS: Bundle ID, Android: Application ID/Package Name||“com.king.candycrushsaga”|
||Optional||A version number of the App||“1.0.0”|
||Optional||A unique key for report breakdowns. See Engage External Id Report API for details||“123abcXYZ”|
||Optional||A secondary key for Engage External Id Report breakdowns as same as
||Optional: Only if TCF API is not available||Base64-encoded consent string, as defined by the IAB for TCF v2.0||“CO4SiGQO4SiGQAGABBENAzCgAP…(omitted)…YAAAAAAAAAAA”|
||Optional||Version of TCF consent string||“2”|
||Optional: Only if US API is not available.||Four digit US privacy string, as defined by IAB for CCPA compatibility. See about IAB CCPA Compliance Framework here||“1YNN”|
||Optional||An image pixel URL for tracking clicks on paid recommendations||“https://yourdomain.com/click?123”|
Parameters in detail
It is mandatory to pass the Advertising ID for Outbrain installations in mobile apps, according to Google and Apple guidelines and developer agreements. In compliance with Google and Apple guidelines, if the user is opted out of ad tracking, please pass the value
null (case sensitive) as a value
Consent / US privacy String
Our JS Widget is fully compliant to TCF v2.0 and CCPA. It will automatically fetch consent/US privacy string from CMPs, so there’s no need to pass consent string manually. However, if the WebView does not support TCF API or US API, it’s possible to pass consent/US privacy string directly to widgets by using the
Navigate to Paid Recommendations
Chrome browsers for all paid recommendations. Please make sure to open the Outbrain redirect URL (paid.outbrain.com) directly without any URL manipulation.
Mandatory setup for Android App: Charles Proxy Support
In order to verify that your app is working according to our guidelines, we use a software called Charles Proxy to monitor the networking coming in and out of the app.
For Android 7.0 or newer, you need to add configuration to your app in order to have it trust the SSL certificates generated by Charles SSL Proxying. In order to configure your app to trust Charles, you need to add a Network Security Configuration File to your app.
This file can override the system default, enabling your app to trust user installed CA certificates (e.g. the Charles Root Certificate). You can specify that this only applies in debug builds of your application, so that production builds use the default trust profile.
Add a file
res/xml/network_security_config.xml to your app:
<network-security-config> <debug-overrides> <trust-anchors> <!-- Trust user added CAs while debuggable only --> <certificates src="user" /> </trust-anchors> </debug-overrides> </network-security-config>
Then add a reference to this file in your app’s manifest, as follows:
<?xml version="1.0" encoding="utf-8"?> <manifest ... > <application android:networkSecurityConfig="@xml/network_security_config" ... > ... </application> </manifest>