Google Ad Manager (GAM) Implementation

Google Ad Manager format with macros

Please consult with your Sales Engineer or Partner Manager before using

      1. SIgn in to your Google Ad manager Account.
      2. Navigate to the Delivery section and select Creatives and click on the New Creative button.
      3. In the New Creative window, select Third-party as the creative type.
      4. Enter a name for the new creative.
      5. In the Target ad unit size field, select the size you want to target. We recommend 300×250.
      6. Paste the Outbrain script code into the Code snippet field. Ensure the code is properly formatted and adheres to Google Ad Manager’s creative guidelines.
        7. GAM Friendly iFrame 
        <div class="OUTBRAIN"
data-src="%%PATTERN:url%%"
data-widget-id="DROP_WIDGET_ID_HERE"></div>
<script type="text/javascript" async="async" src="https://widgets.outbrain.com/ob-gam/ob-gam.js"></script>

        * The fixed height/width on the container element must be removed. It will not load widgets if it’s served under SafeFrame.

        * DROP_WIDGET_ID_HERE – widget ID provided by Outbrain representative.

      7. Insert Macros (Optional): If Ad Manager recognizes your creative is coming from a known rich content vendor, click “Insert macros” to automatically insert the appropriate macros into your code snippet. If not recognized, manually insert the required macros using the provided buttons.
      8. Uncheck the Serve into a SafeFrame option.
      9. Save Creative: Once you’ve entered the script code and inserted macros (if applicable), click Save to create the third-party script creative.
      10. Test and Deploy Creative: Preview the creative to ensure it functions as expected. Once satisfied, you can associate the creative with ad units and start delivering it in your campaign


    GAM SafeFrame (If last step above is not possible for any reason) 
    <div class="OUTBRAIN" 
data-src="%%PATTERN:url%%"
data-widget-id="DROP_WIDGET_ID_HERE"></div>
<script type="text/javascript" async="async" src="https://widgets.outbrain.com/outbrain.js"></script>