Necessary Information

Attribute Suggested Microdata Example
Title vr:title
OR
og:title
OR
itemprop=title
OR
itemprop=headline
OR
name=title
<meta property=”vr:title” content=”4 Tips To Marketing Your Legacy” />

<meta property=”og:title” content=”4 Tips To Marketing Your Legacy” />

<meta itemprop=”title” content=”4 Tips To Marketing Your Legacy” />

<meta itemprop=”headline” content=”4 Tips To Marketing Your Legacy” />

<meta name=”title” content=”4 Tips To Marketing Your Legacy” />
Publish Date vr:published_time
OR
itemprop=datePublished
OR
name=pubdate
<meta property=”vr:published_time” content=”2013- 03-13T06:07:39Z” />

<meta itemprop=”datePublished” content=”2013-03- 13T06:07:39Z” />

<meta content=”2013-03-13T06:07:39Z” name=”pubdate” />
Image vr:image

OR

og:image

OR

link rel=image_src

OR

itemprop=meta-thumbnailUrl

<meta property=”vr:image” content=”http://wp. outbrain.com/wp-content/themes/outbrain/images/ logo.png” />

<meta property=”og:image” content=”http://wp. outbrain.com/wp-content/themes/outbrain/images/ logo.png” />

<link rel=”image_src” href=”http://wp.outbrain. com/wp-content/themes/outbrain/images/logo.png” />

<meta itemprop=”meta-thumbnailUrl” content=”http://wp.outbrain.com/wp-content/ themes/outbrain/images/logo.png” />
Content itemprop=’body’
OR
itemprop=articleBody
<div itemprop=”body”> This is the content, contains HTML </section>

<section itemprop=”articleBody”> This is the content, contains HTML </section>
Description og:description
OR
itemprop=description
<meta content=”When it comes to celebrating your brand’s legacy, getting consumers to join in can be a tricky proposition. Here are four tips to doing it well.“ itemprop=”description” property=”og:description”/>
Author name=author
OR
itemprop=author
<meta content=”Brandon Carter” itemprop=”author” name=”author”/>

 

Optional Information (Improves Crawling Accuracy)

Attribute Suggested Microdata Example
Language og:locale
OR
itemprop=inLanguage
<meta content=”en-US” property=”og:locale” itemprop=”inLanguage”/>
Keywords name=keywords
OR
itemprop=keywords
<meta content=”” itemprop=”keywords” name=”keywords”/>
Content Type og:type <meta content=”article” property=”og:type”/>
Property og:site_name
OR
itemprop=sourceOrganization
<meta property=”og:site_name” content=”E! Online” />

<meta content=”CNN” itemprop=”sourceOrganization”/>
Section name=section
OR
itemprop=articleSection
<meta content=”health” itemprop=”articleSection” name=”section”/>