Necessary Information
Attribute | Suggested Microdata | Example |
---|---|---|
Title | vr:title OR og:title OR itemprop=title OR itemprop=headline OR name=title |
<meta property=”vr:title” content=”4 Tips To Marketing Your Legacy” /> <meta property=”og:title” content=”4 Tips To Marketing Your Legacy” /> <meta itemprop=”title” content=”4 Tips To Marketing Your Legacy” /> <meta itemprop=”headline” content=”4 Tips To Marketing Your Legacy” /> <meta name=”title” content=”4 Tips To Marketing Your Legacy” /> |
Publish Date | vr:published_time OR itemprop=datePublished OR name=pubdate |
<meta property=”vr:published_time” content=”2013-03-13T06:07:39Z” /> <meta itemprop=”datePublished” content=”2013-03-13T06:07:39Z” /> <meta content=”2013-03-13T06:07:39Z” name=”pubdate” /> |
Image | vr:image
OR og:image OR link rel=image_src OR itemprop=meta-thumbnailUrl |
<meta property=”vr:image” content=”http://wp. outbrain.com/wp-content/themes/outbrain/images/ logo.png” /> <meta property=”og:image” content=”http://wp. outbrain.com/wp-content/themes/outbrain/images/ logo.png” /> <link rel=”image_src” href=”http://wp.outbrain. com/wp-content/themes/outbrain/images/logo.png” /> <meta itemprop=”meta-thumbnailUrl” content=”http://wp.outbrain.com/wp-content/ themes/outbrain/images/logo.png” /> |
Content | itemprop=’body’ OR itemprop=articleBody |
<div itemprop=”body”> This is the content, contains HTML </section> <section itemprop=”articleBody”> This is the content, contains HTML </section> |
Description | og:description OR itemprop=description |
<meta content=”When it comes to celebrating your brand’s legacy, getting consumers to join in can be a tricky proposition. Here are four tips to doing it well.“ itemprop=”description” property=”og:description”/> |
Author | name=author OR itemprop=author |
<meta content=”Brandon Carter” itemprop=”author” name=”author”/> |
Optional Information (Improves Crawling Accuracy)
Attribute | Suggested Microdata | Example |
---|---|---|
Language | og:locale OR itemprop=inLanguage |
<meta content=”en-US” property=”og:locale” itemprop=”inLanguage”/> |
Keywords | name=keywords OR itemprop=keywords |
<meta content=”” itemprop=”keywords” name=”keywords”/> |
Content Type | og:type | <meta content=”article” property=”og:type”/> |
Property | og:site_name OR itemprop=sourceOrganization |
<meta property=”og:site_name” content=”E! Online” /> <meta content=”CNN” itemprop=”sourceOrganization”/> |
Section | name=section OR itemprop=articleSection |
<meta content=”health” itemprop=”articleSection” name=”section”/> |